ND0930115

Title: Gilbarco Adds ?Personal Touch? to Dispensers

Description: New features will allow customers to personalize their experience while filling up.

Page Content:

GREENSBORO, NC ? New enhancements announced by Gilbarco Veeder-Root will help retailers differentiate themselves by personalizing the customer experience at the pump ? and boost site profits by tailoring content, promotions and on-demand coupons based upon loyalty status and purchase history.

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"We are launching an extremely robust loyalty interface for our Applause media platform," said Richard Browne, vice president of marketing for North America at Gilbarco Veeder-Root. "Targeted digital media at the forecourt gives c-store retailers a huge advantage over other retail formats. Retailers can greet fueling customers by name, anticipate their interests, and provide relevant offers or coupons for immediate redemption inside the store."

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Using the Applause loyalty interface, the POS-independent solution will also allow retailers to easily combine mobile couponing and social media promotions directly from the pump. Gilbarco Veeder-Root is partnering with top loyalty providers Excentus, Kickback Points and Outsite Networks to design a generic interface to allow retailers to work with their preferred loyalty partner.

"Personalized marketing increases consumer interest and retailer success," said Pat Lewis, CEO of Kickback Points. "With Applause, we add the benefits of printing coupons straight from the fuel dispenser and providing a direct link to social media and mobile technologies ? it's a win-win."

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"By maintaining their point of sale independence and gaining input from loyalty providers, such as Excentus, Gilbarco is definitely ensuring the flexibility to have an innovative solution," said Mike Melson, senior vice president technical operations for Excentus.

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Gilbarco Veeder-Root will offer retailers this new functionality through the Applause digital media platform, which utilizes large color screens integrated in the dispenser to drive customer loyalty and in-store sales.

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Gilbarco Veeder-Root is exhibiting at the NACS Show (booth 6432) in Chicago, October 1 to 4. Onsite registration is available.�

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Content Subject: Technology

Formatted Article Date: September 30, 2011

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