сряда, 26 октомври 2011 г.

ND1018114

Title: Chef Finds Receptive Audience at a Gas Station
Description: Shrimp and crab quesadillas, jambalaya and gourmet soups are menu favorites at a BP gas station in North Carolina.
Page Content:
SHALLOTTE, NC ? The Star News? featured a BP gas station earlier this week, orginially published in The New York Times, highlighting The Grille restaurant�as offering fare that moves far beyond traditional convenience store offerings.
While Chef Sal Rubio dishes out standard diner fare at The Grille, he spices things up with homemade shrimp and crab quesadillas, gourmet soups, shrimp sandwiches, and jambalaya.
"I have guys from Southport (24 miles away) who come all the way down to get shrimp and grits," Rubio said. "We'll sometimes have 20 orders to go."
Rubio describes his food as ?gourmet gas station food,? and has plans to merchandise his restaurant with shirts and hats proclaiming the same.
Everything at the Grille is fresh and homemade, from the homemade dressing to the hand-cut chips to the pizza sauce.
"We make almost everything," Rubio said. "There's nothing bagged in the freezer."
Rubio began working at restaurants in 1992, eventually working his way up to the title of executive chef at several restaurants.
He was laid off earlier this year, and came across The Grille at the BP station, which had been a traditional hamburger and hot dog diner for several years. He became its owner in August and immediately began serving up his tasty favorites.
As for customer response, in just two months, Rubio has built a concept that resonates strongly among locals.
"His food is awesome," said regular customer Dan McColl, who visits The Grille at least four times a week. "His soup is better than any soup that's out there. He's catered some things for us, too, and his catering is just the next level.
"You just can't say enough about the guy."?
Content Subject: Foodservice
Formatted Article Date: October 18, 2011

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