ND1128114

Title: Walgreens to Expand Private-Label Brands

Description: ?The drug-store chain plans to double private-label sales over the next five to seven years.?

Page Content:

CHICAGO ? Walgreens is transitioning to a ?major private-label consolidation,? Supermarket News reports, one that will trim roughly 75 brands down to just a handful.

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The drug-store�chain will cut its household product brands from 23 to just one or two, and consumer packaged brands from 22 to six or seven, said Laura Sturdevant, director of product development for Walgreens? private brands.

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As a result, Walgreens will eliminate many second- and third-tier private brands, including its ?W? brand, which the company said failed to resonate with consumers.

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The company is also developing new brands, including ?Nice!?, which includes 300 grocery and household products that it will discount up to 30 percent from national brands. And as a result of its acquisition of Duane Read, it will incorporate the DR Delish line of snacks and beverages into its stores.

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The collective effort is aimed at doubling Walgreens? $4 billion in annual private-label sales over the next five to seven years.?

Content Subject: Corporate, Operations

Formatted Article Date: November 28, 2011

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