Please note: This is one of the top five most read articles in the marketing/merchandising news category for NACS News in 2011. View the original story here.
HACKETTSTOWN, NJ ? Mars Chocolate North America announced earlier this week that it will introduce a variety of new products for Christmas, including new in-store displays and several gift options from M&M?s Brand and Dove Chocolate.
According to Mars, half of U.S. households purchase Christmas candy, whether for gifting, decorating, or snacking.
As a means for driving traffic for retailers and early purchases, Mars has developed a season of strong consumer support including dedicated holiday-themed television, print, and online advertising, high-value FSI savings, and impactful store displays.
The new products Mars announced include:
- M&M?s Stocking Tin Ornaments
- M&M?s Milk Chocolate Candies for the Holidays Cane
- M&M?s Peanut Chocolate Candies for the Holidays Cane
- M&M?s Tree Gift Box
- Dove Promises Silky Smooth Milk and Dark Chocolate Gift Boxes
- Dove Promises Silky Smooth Peppermint Bark Gift Box
- Dove Silky Smooth Peppermint Bark pieces pairs
- Dove Promises Silky Smooth Milk and Dark Chocolate Cylinders.
- Dove Silky Smooth Milk and Dark Chocolate Truffles Gift Boxes
- M&M?s Peanut Butter Chocolate Candies for the Holidays
- Dove Chocolate Gifting Display
- M&M?s Milk and Peanut Chocolate Candies for the Holidays Singles PDQ Display
- M&M?s Gifting Display
- Mixed Minis Quarter Pallet
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