Please note: This is one of the top five most read articles in the foodservice news category for NACS News in 2011. View the original story here.
PHILADELPHIA ? McDonald?s announced earlier this week the introduction of the McCaf� Shake, now available in restaurants and a treat that the restaurant chain hopes ?will change the way customers experience? its milkshake.
Available in the three McDonald?s milkshake flavors (chocolate, vanilla, and strawberry), the shake is served in a clear McCaf� cup and topped with whipped cream and a cherry.
McDonald?s also is reintroducing the Shamrock Shake, available in stores now through March 31 with a portion of the proceeds from each Shamrock Shake sale benefitting Ronald McDonald House Charities (RMHC).
Through March 17, McDonald?s is holding a ?social? fundraiser, during which customers can check-in on foursquare at any restaurant in Philadelphia and send their check-in to Twitter with a @McDPhillymention. For every check-in received, McDonald?s will donate $1 to RMHC. And each customer who participates will receive a coupon for a free McCaf� Shake.
"We are excited to introduce customers to the new McCaf� Shake experience through our 'Social' fundraiser," said John Durante, president of McDonald's Restaurants of the Philadelphia Region Owner/Operator Association. "We are also encouraging our customers start checking-in on foursquare to support this terrific cause."
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