NEW YORK ? The New York City Beverage Association (NYCBA) has launched a $1 million ad campaign to fight the New York City Health Department?s (NYCHD) claims that daily soda consumption is unhealthy, TriplePundit.com reports.
Last year, the NYCHD launched Pouring on the Pounds, an ad campaign that highlights, sometimes graphically, a link between drinking sugary drinks and obesity. The department?s ads claim drinking one can of soda a day can make consumers 10 pounds heavier each year.
In response, NYCBA has purchased a substantial mass transit ad buy, targeting 570 subway cars, 75 buses and 120 subway platforms.
?[I]t?s important for us to tell our story,? said NYCBA spokesperson Stefan Friedman. ?All evidence is clear that the obesity epidemic comes from a number of different sources. Sugar-sweetened beverages comprise just 5% of the American diet.?
Earlier this month, the American Beverage Association (ABA) launched ?More Choices, Smaller Portions, Fewer Calories,? a campaign whose ads will also appear in the subway system.
According to Chris Gindlesperger, spokesperson for the ABA, New York?s anti-soda campaign is ?discriminatory and singles out one product out of an array of foods and beverages, all of which contribute equally to this very complex issue.?
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