WASHINGTON ? According to a new Associated Press-GfK poll, one-quarter of U.S. voters are undecided and ?persuadable? in the November presidential election and will ?have a big say in determining who wins the White House.?
Until then, Obama and Romney are expected to spend a great deal of time and money trying to win their votes, especially in swing states. The key will be courting wavering voters without alienating core supporters.
"It presents an interesting challenge to the campaigns," said Steve McMahon, a partner in Purple Strategies, a bipartisan crisis management firm. "Moving to the middle means winning these voters, but it also means creating problems with your base."
The poll found that among registered voters, 47% said they would vote for Obama and 44% for Romney, a margin that is considered statistically insignificant.
However, those totals include ?soft support,? or those who could change their minds before the election. The poll showed that these persuadable voters are equally likely to vote for Obama or Romney (or neither).
Demographically, the group includes those more likely to be members of Generation X (30 to 49 years old), with 71% not college graduates. They are also likely to have lower incomes than all registered voters.
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