Title: Kangaroo Express Launches Fresh Initiative Into New Markets
Description: Bean Street Coffee and fresh bakery case with seasonal pastries are now available in five additional markets.
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CARY, N.C. ? This week, the Pantry Inc. unveiled its ?Fresh Initiative? in Kangaroo Express stores in five additional markets to serve guests new coffee and introduce new fresh food and bakery options in a fast, friendly, and clean store environment.
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The Fresh Initiative stores are being introduced in Charlotte, N.C.; Gulfport, Miss.; Birmingham, Ala.; Charleston, S.C.; and Gainesville, Fla. The Fresh Initiative was first launched in Raleigh, N.C.
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In addition to the new and improved Bean Street Coffee, store guests now enjoy a broader assortment of pastries, warm breakfast sandwiches, fresh fruit, and fountain beverages. In addition, the stores will offer a variety of fresh sandwiches, salads and grill options for on-the-go lunch and dinner.
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?The Fresh Initiative reflects the transformation taking place at Kangaroo Express to deliver value to our store guests with fresh food, drinks and snacks around the clock,? said John Fisher, senior vice president of marketing at Kangaroo Express, in a press release. ?Our goal is to impress our guests with the quality and value Kangaroo Express delivers in coffee, fresh food, and a fast, friendly and clean shopping experience.?
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The new bakery case features glazed donuts, which are almost 40 percent larger than other well-known brands, blueberry and banana nut muffins, cheese Danishes, and the very popular jumbo chocolate chunk and oatmeal raisin cookies. The bakery offering will include seasonal treats, such as a pumpkin muffin and maple long john for the fall.
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In addition to improving the taste of the coffee, Kangaroo Express is replacing the glass pot system with new dispensers to preserve the freshness of the coffee. The spacious serving stations will have upgraded coffee accessories including cups, lids and stirrers, and a wide variety of coffee flavors and additions such as extra boosts of caffeine, allowing guests to customize their cup of Bean Street Coffee.
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?Our guests deserve a great cup of coffee served exactly the way they like it, and we want to give them as many options as possible to make their perfect cup to enjoy along with a wide assortment of fresh on-the-go meals and snacks,? said Fisher. ?The Fresh Initiative gives guests of Kangaroo Express a selection of high-quality coffees to start with and the creative freedom to make it their own.?
?Content Subject: Foodservice
Formatted Article Date: October 28, 2011
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