Title: Circle K Turns to Facebook to Combat Crime
Description: The convenience retailer?s Crime Busters program relies on social media to help identify shoplifters and robbers in surveillance pictures.
Page Content: PHOENIX ? Convenience retailer Circle K is hoping surveillance images and videos posted on its Facebook page will help bring in tips and identify shoplifters and robbers, myfoxphoenix.com reports.
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As part of its Crime Busters program, Facebook users who recognize a suspect captured in the retailer?s surveillance videos or pictures can post a tip anonymously.
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?With 800 million Facebook users across the country, and who knows how many here in Arizona, being able to use the community to stop crime and ID suspects ? what a great idea,? crime prevention consultant Rollie Trayte told the news source, who is also a former Circle K executive in loss prevention.
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?There?s great video. The people are imminently recognizable with today?s technology,? Trayte added, noting that he believes the idea will produce great results.
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?Why not use that technology and combine it with social networks to be able to fight crime or arrest suspects?? he said.
Content Subject: Risk Management & Security
Formatted Article Date: November 1, 2011
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