Title: Tim Hortons Serves Up Lattes
Description: Building on 50 years of coffee tradition, Tim Hortons is expanding into the specialty coffee arena at stores in Canada and the United States.
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OAKVILLE, ON ? Tim Hortons announced yesterday the addition of lattes, mocha lattes and cappuccinos made with premium espresso.
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Starting at $2, lattes and other espresso-based beverages will be available in Ontario starting November 14, and mid-December in the rest of Canada and United States.
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"We carefully explored lattes for some time," said Paul House, Executive Chairman, President and CEO, Tim Hortons. "The unique blends we've developed deliver a rich, creamy drink, consistently and fast. With nearly half a century of coffee experience, we've learned how to produce premium coffee, consistently, at value prices."
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The new lattes are an extension to the popular Tim's Caf� Favourites family of specialty coffees, which includes French Vanilla Cappuccino and Caf� Mocha. Tim Hortons already sells more specialty coffees than all other quick-service restaurants combined in Canada.
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"We're also helping introduce high-quality lattes at a value price to people outside larger cities," said House. "A good latte isn't easily available in many communities. Now, anyone can enjoy a delicious latte in one of our thousands of locations, or grab one in a drive through window, any time of day.
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"We're fortunate to have loyal guests who have made Tim Hortons the coffee leader in Canada and a strong regional competitor in the U.S. We expect our new lattes will be enthusiastically embraced."
?Content Subject: Foodservice, International
Formatted Article Date: November 3, 2011
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