ND1122114

Title: IHOP Adds Self-Service Format

Description: IHOP is also testing a larger restaurant concept called IHOP Caf� that focuses on premium coffee beverages.

Page Content:

SAN DIEGO ? IHOP opened a new, self-service restaurant in San Diego last week, dubbed IHOP Express, Nation?s Restaurant News reports.

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Company officials said the smaller footprint, fast-casual concept is designed to target ?on the go? consumers in a variety of locations, including university campuses and military bases.

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?Consumers? dining needs vary, and IHOP Express fills an important need by allowing guests to sip, flip and enjoy our famous coffee and buttermilk pancakes, along with other options found only at IHOP Express, in less time,? said IHOP president Jean Birch.

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IHOP Express features counter service and a scaled down version of its full-service restaurant menu. The format offers a small seating area with an ?interactive syrup bar? as well as carryout options.

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Last year, IHOP announced a partnership with Aramark to expand its brand to college campuses with an early version IHOP Express at the University of Tennessee, Knoxville (since dubbed IHOP U.)

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IHOP is also testing a larger restaurant concept called IHOP Caf�, which focuses on premium coffee beverages.

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Content Subject: Operations

Formatted Article Date: November 22, 2011

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