ND1129117

Title: John Lewis Unveils Virtual Window Store at Waitrose

Description: The virtual display allows customers to scan QR codes and purchase top-selling items from the John Lewis website.

Page Content:

UNITED KINGDOM ? Retailer John Lewis is using mobile commerce to extend its click and collect offer by launching its first virtual shop.

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The retailer, which has rolled out its Click and Collect service to 94 Waitrose branches, is testing an innovative window display in the Brighton Waitrose branch.

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Customers passing the window display in the Brighton Waitrose shop can scan QR codes to purchase specific featured items, offering shoppers another way to shop at their convenience.

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After scanning a QR code, the shopper is linked to the johnlewis.com mobile site to make a purchase. If ordered before 7 pm the products are available to collect from 2 pm the next day at Waitrose.

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Products available to buy from the window include items from the retailer's top 30 favorite things for Christmas such as the Lego Sort and Store head and Hunter wellies.

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John Lewis Marketing Director Craig Inglis said: ?The roll-out of our Click and Collect service to Waitrose shops is proving incredibly popular. This new 24 hour virtual shop in the heart of Brighton takes that convenience to another level.?

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The trial window display runs from today until the end of December. Click and Collect is now available from 129 John Lewis and Waitrose shops.

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Content Subject: International

Formatted Article Date: November 29, 2011

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