ND1130112

Title: Convenience Stores Turn Up the Heat on QSRs

Description: A new Technomic study finds that consumers are heading to convenience stores for more meal and snack options.

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CHICAGO ? As convenience stores continue offering busy consumers more options for meals and snacks, new research by Technomic finds consumers are taking advantage of the expanding foodservice options, many times at the expense of quick-service restaurants.

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Of consumers polled on their most recent convenience store foodservice purchase, 27% indicated that if they had not bought their meal from the convenience store in question, they would have purchased it from a fast-food restaurant. Interestingly, that number is nearly identical to those who said they would have ordered from another convenience store.

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?Convenience stores are increasingly falling into the same consideration set as fast-food restaurants,? said Technomic Director Tim Powell, in a press release. ?This really speaks to the enhanced foodservice offerings in convenience stores as well as evolving consumer behaviors. In our recent survey of more than 3,700 consumers who visit convenience stores, 82% said they purchase prepared foods from them at least once a month, while 52% do so at least once per week.?

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Technomic?s ?Consumer C-Store Brand Metrics Shopper Insights Report? also found that more than 1 in 4 consumers (27%) said they purchased an afternoon snack during their most recent visit to a convenience store, while 19% purchased lunch. A significant number (23%) also indicated they only bought a beverage.

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Impulse buying plays a big role in convenience store foodservice purchases ? 31% of convenience store foodservice consumers said that seeing an item, which triggered a craving, was the primary motivation for purchasing it. ?

Content Subject: Research

Formatted Article Date: November 30, 2011

really nice stories read and know