Title: Michelob Ultra to Launch Tea-Lemonade Line Extension
Description: Ultra 19th Hole could capitalize on the growing popularity of hard teas and lemonades.
Page Content:
NEW YORK ? Anheuser-Busch InBev announced earlier this week that it would launch a tea-lemonade alcoholic beverage in April 2012 called Ultra 19th Hole Light Tea, Advertising Age reports.
The ?light alcohol beverage? is infused with natural lemonade and iced-tea flavors and will weigh in at 4% alcohol by volume and 140 calories.
Sales of hard teas and lemonades grew 54% last year, according to Anheuser-Busch, while Michelob Ultra sales were up 6% to $497 million, according to SymphonyIRI.
Content Subject: Marketing/Merchandising
Formatted Article Date: December 15, 2011
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