CHICAGO ? Food trucks are here to stay reveals a new study by Technomic, noting that 91 percent of consumers polled are familiar with food trucks and agree that they have staying power. Only 7 percent of consumers polled who frequent a food truck said they expect their visits to decrease over the next year.
?The key for long-term success is getting the non-user to come on board," said Technomic Director Kevin Higar. "One in five individuals is not aware of or has not seen a food truck, and one-third of individuals who are aware of them still haven?t purchased from one.?
According to Technomic, 70 percent of non-users are hesitant to purchase food from a mobile vehicle, which it cites as the biggest growth challenge.
To combat this resistance, Technomic has published its ?Food Trucks Innovation Report,? which includes the following details:
- Location, location, location: 61 percent of consumers find out about food trucks ?just happening up on them,? not by social media. Of consumers who follow food trucks on social media, 84 percent visit a food truck at least weekly.
- QSRs are impacted more by food trucks than other restaurants, with 54 percent of respondents indicating that had they foregone a food truck purchase, they would have eaten at a QSR.
- Contact information for nearly 70 food truck and trailer operators, along with menus and pricing information.
Read more about food trucks in NACS Magazine.�
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