Title: Energy Drink Industry Report Shows Strong Growth
Description: Premier Beverage Group says the energy drink market is continuing to grow at a ?hot pace.?
Page Content:
NEW YORK ? Energy drinks continue to post a strong performance on year-over-year basis, reports the Premier Beverage Group?s recent analysis of an industry report by Morgan Stanley. Fouad Kallamni, founder and president of the group, said the report showed a strong, sustained growth in the energy drink market as reason for optimism in 2012.
This industry report examined the strong performance of various energy drinks on a year over year basis and provided a favorable comparison between the energy drink sector, the soft drink sector and the broader beverage sector.
?The energy drink market continues to grow at a hot pace,? said Kallamni, in a press release. ?The consumption of energy drinks has become ubiquitous among both young and middle age consumers. Historically, this category has been defined by mainstream energy drink brands; however, there is also a solid and growing market for brands that differentiate themselves from the pack, taking a leading position in their segment of the category.?
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Kallamni concluded that ?tastes evolve over time, and the premium functional beverage market is ripe for innovation.?
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Read more on the packaged beverages category and energy drinks in the upcoming January issue of NACS Magazine.
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Content Subject: Research
Formatted Article Date: December 22, 2011
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