четвъртък, 26 юли 2012 г.

ND0726125

Title: Maryland Lottery Records $1.8 Billion in Sales
Description: A strong retail network has helped the Maryland Lottery generate record sales.
Page Content:

ANNAPOLIS ? Add Maryland to the list of states enjoying a record-setting year for lottery sales, the Baltimore Sun reports.

For the 15th consecutive year, the Maryland Lottery reported an increase in ticket sales, with $1.795 billion recorded during fiscal 2012 ? $80.4 million more than the prior year. As a result, the state earned $556 million, 7% more than last year.

"The record and sales increase is a culmination of a lot of different things," said Stephen Martino, the Maryland Lottery's director.

The biggest reason, Martino said, is the diversity of options now available as well as the strength of the Lottery?s retail network.

Gains were recorded across all game segments; no single game comprises more than a third of the lottery?s revenue.

Monitor games contributed the largest share of sales, with roughly 29%, or $521.7 million in sales volume.

Content Subject: Marketing/Merchandising
Formatted Article Date: July 26, 2012

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