WASHINGTON - A record 170 million people plan to celebrate Halloween this year, according to the National Retail Foundation?s (NRF) 2012 Halloween consumer spending survey conducted by BIGinsight.
?By the time Halloween rolls around each year it?s safe to say Americans have already spent two months preparing for one of the fastest-growing and most widely-loved holidays of the year,? said NRF President and CEO Matthew Shay, in a press release. ?Retailers know that when it comes to Halloween, new costume ideas for children, adults and pets, and the latest in home and yard d�cor top people?s shopping lists.?
Seven in 10 Americans (71.5%) will get into the haunting Halloween mood, up from 68.6% last year and the most in NRF?s 10-year survey history. Consumers are expecting to spend more too; the average person will spend $79.82 on decorations, costumes and candy, up from $72.31 last year, with total Halloween spending expected to reach $8 billion.
?Almost as soon as people bring down their fall and winter apparel from the top shelves in their closets, Halloween becomes top of mind,? said Phil Rist, BIGinsight executive vice president of strategic initiatives. ?There?s certainly pent-up demand for having some fun this year and shoppers are planning to spend their hard-earned dollars on items that help them get into the Halloween spirit.?
Of the people celebrating Halloween this year, more than half (51.4%) will decorate their home or yard, up from 49.5% last year, and 45% plan to dress in costume, also up from last year (43.9%.) More than one-third (36.2%) will throw or attend a party and 33.2% will take children trick-or-treating. Additionally, 15.1%will ensure their furry friends are part of the fun, too, by dressing their pet in costume.