ND0226113

Title: Target to Expand Food Sections

Description: The discount retailer also will test a smaller format store next year.

Page Content:

MINNEAPOLIS ? Target Corp. revealed last week that it will bring fresh groceries to an additional 380 locations in 2011, Supermarket News reports. Last year, the discount retailer brought fresh food to 341 stores.�

The expanded grocery section stocks a variety of dairy, dry goods, frozen foods and ?a thoughtfully edited assortment of the best-selling perishable items,? said Gregg W. Steinhafel, Target?s chairman, president and CEO. Target started pushing its fresh food late last year.

Steinhafel also will open new, smaller formatted locations called City Target next year, with pilot stores in Chicago, Los Angeles, San Francisco and Seattle. ?If successful, this format will provide us more flexibility to operate in densely populated areas on sites that won't accommodate our larger-store formats,? he said.�

Target recently acquired Zellers locations in Canada, and will be opening around 100 to 150 Canadian Target stores in 2013 and 2014. The company predicts sales will pass $100 billion by 2018.

Content Subject: Marketing/Merchandising

Formatted Article Date: February 28, 2011

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