OAK BROOK, Ill. ? To promote its new McCaf� Shake, McDonald?s tied into a cause-related campaign on Foursquare, Marketing Daily reports. The fast-food chain launched the shake with a McCaf� Shake ?Social Fundraiser? that runs March 1 to 17.
During March 1 to 17, customers checking in to any McDonald?s via Foursquare in the Philadelphia area ? and forwards the check-in to Twitter by mentioning @McDPhilly ? the company will give a buck to Ronald McDonald House Charities. All participating customers in the fundraiser will get a free shake coupon.
Meanwhile, Dunkin? Donuts is using Twitter for a giveaway promo for its Big ?N Toasty Breakfast Sandwich, a new sandwich with two fried eggs, four bacon slices and a cheese slice between two pieces of Texas toast. Each Tuesday this month is ?Big ?N Toasty Trivia Tuesdays,? where Dunkin? Donuts? Twitter followers will receive two questions posted by the chain about ?some of the world?s biggest things.?
Tweeting correct answers using the hashtag #BigNTasty will enter the consumer into a contest to win a $100 Dunkin? Donuts gift card. Ten cards will be awarded ? one for each trivia question ? this month.
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