Irvine, Calif. ? With about 70 percent of its business coming from the drive-thru, Taco Bell set out to heed the call from patrons: give us healthier food options.
Nearly 7 in 10 Americans (69 percent) think having better choices in the drive-thru at quick-service restaurants (QSR) would encourage them to eat better, according to the newly released ?America?s Drive-Thru Survey.?
Commissioned by Taco Bell, the study examines Americans? drive-thru attitudes, behaviors and beliefs. Additionally, only half of Americans (50 percent) believe they can stick to a low-calorie diet while ordering through the drive-thru at QSRs, while nearly 9 in 10 Americans (89 percent) would like to try better choices of their favorite menu items if they were offered.��
Some key findings:
- Convenience drives drive-thru business. Half of Americans visit drive-thrus about twice a month, three in 10 (29 percent) visit drive-thrus three to five times a month, 16 percent visit drive-thrus six or more times a month, and 8 percent more than 11 times a month, according to survey results.�
- Convenience is what attracts most Americans to visit QSR drive-thrus. Seven in 10 (72 percent) order via the drive-thru when they are in a rush, and nearly as many (65 percent) say they don?t want to get out of their cars for reasons including bad weather (49 percent), hard-to-find parking (47 percent), having children in the car (30 percent), and that the drive-thru is open but the restaurant lobby is not (28 percent).
The survey also revealed that lunch (52 percent), followed by dinner (37 percent), breakfast (19 percent), and a snack or beverage (14 percent), are the most common occasions for Americans to visit QSR drive-thrus.���
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