понеделник, 10 септември 2012 г.


Title: Phillips 66, 76 and Conoco Reveal Millennials' Fuel Buying Habits
Description: The study reveals that fuel price is the key driver for the generation?s purchasing decisions at the pump.
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HOUSTON ? U.S. retail fuel chains Phillips 66, 76 and Conoco released last week the results of a nationwide survey that evaluated Millennials' gas purchasing habits and decisions.

The survey of 1,018 men and women (age 21-30) who drive and are primary purchasers of gasoline reveals 49% regularly fuel up with unbranded gasoline, according to a press release. Meanwhile, 84% of respondents say they are more likely to care about their car's engine performance than its appearance, and 25% admit they are not putting the best gas into their cars for long-term auto health.

The study found that what's driving these contradictory gas decisions for today's Millennial driver is price: 54% say cost is the most important factor when selecting which gas to use, and 55% say that they think the type of gas they use does matter for performance. And while nearly half of respondents (41%) think additives signify quality gas, only 3% think this feature is key when selecting their gas.

"What this survey tells us is that Millennial drivers care about their cars, but they're quick to use the gas that they think will save money in the short-term, without considering the performance impacts the resulting engine build-up may be causing long-term," said Tami Walker, manager, U.S. fuels brand management for Phillips 66, 76 and Conoco. "We're committed to demonstrating to young drivers the value and benefits from Phillips 66, 76 and Conoco branded gas, and consistently offering high quality fuels that provide cleaner intake valves and fuel injectors within the first five fill-ups."??

According to the survey, 98% of Millennial drivers who use inferior gas would upgrade, with 45% willing to switch if superior or branded gas increased gas mileage and 35% willing to make the change if they believed there was a difference in the quality of the gas.

"Millennials think they're saving money by seeking out cheaper gas, but what they don't realize is that the unbranded gasoline they're buying actually can cost them money in the long run by compromising their fuel economy and causing build-up in their engine," said Jessi Lang, host of Motor Trend's "Wide Open Throttle" and Phillips 66 spokesperson.

Content Subject: Research
Formatted Article Date: September 10, 2012

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