петък, 20 май 2011 г.

ND0516116

Title: Lazy Cakes Receive Local Legislators' Attention
Description: The melatonin-infused brownies are coming under fire for their marketing and relaxation effect.
Page Content:

FALL RIVER, Mass. ? Local officials are up in arms over Lazy Cakes, packaged brownies that contain natural melatonin and marketed as a relaxation product.

SouthCoastToday.com writes that Fall River Mayor William Flanagan called a press conference last week to announce a proposed ordinance that would ban the sale of the products, which are sold in convenience stores. He?s particularly concerned about the packaging, which features a ?psychedelic...reclining, chilled-out cartoon character known as ?Larry Lazy Cakes,?? writes the news source.

?It's shameful Corporate America would take such a product as a brownie, dress it up in colorful packaging, use a cartoon character to sell it and then place it on stores shelves throughout our nation, where it can be accessed by our children," Flanagan said.

New Bedford City Councilor Bruce Duarte also filed a motion during last week?s City Council meeting to request that the ordinance committee consider banning or regulating Lazy Cakes because of ?ingredients unsuitable for children,? writes the news source.

Baked World markets Lazy Cakes as the world?s first relaxation brownie and as a dietary supplement. The company?s website notes that Lazy Cakes are recommended for adults only and are not a snack for children.

Content Subject: Marketing/Merchandising
Formatted Article Date: May 16, 2011

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