петък, 10 август 2012 г.


Title: Dirty Bastard Gets the Green Light in Alabama
Description: The state?s liquor control agency lifts its ban of beers bearing a ?bastard? moniker.
Page Content:

MONTGOMERY, AL ? Alabama?s liquor control agency recently lifted its ban on bastard-named beers in Alabama, Fox News reports. Accordingly, Dirty Bastard and Backwoods Bastard can now be sold in the state.

Dirty Bastard, the more popular of the beers, is distributed in 23 states. Alabama was the first to object to its name, according to David Engbers, co-founder of Founders Brewing Co., which produces the beer. He said the Alabama Alcoholic Beverage Control Board (ABC) didn?t provide him with a reason for reversing its position.

ABC Board attorney Bob Martin said the ban was based on a state law that prohibits ads for alcoholic beverages that show a person "posed in an immodest or sensuous manner" or that contain profanity or offensive language.

Last spring, Martin said Dirty Bastard beer was rejected out of concern for parents who did not want young people to see such language on convenience store shelves.

Alabama?s ban of bastard-named beers generated nationwide attention for Founder Brewing, which Engbers said led to strong sales growth. "The more we can get the craft beer market some attention, the better it is for all of us,? he said.

Content Subject: Foodservice
Formatted Article Date: August 6, 2012

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