HORSEHEADS, New York ? Snyder's-Lance Inc., formed by the 2010 merger of Lance Inc. and Snyder's of Hanover Inc., has selected Salient Management Company?s performance management software solution for revenue management enhancement.
Lance Inc. had been using the Salient solution, Margin Minder, since 2006 primarily for customer penetration and promotion management efficiency, with full analysis capabilities including exception reporting, range filtering and item distribution analysis.
?We are proud that our ongoing relationship with Lance has been extended to this much larger organization,? said Paul Osinski, senior vice president at Salient, in a press release. ?It?s very rewarding for us to be part of this growth, and we are excited to be working in a strategic role with the new Snyder's-Lance, one of the premier snack food manufacturers in the country.?
?We carefully reviewed all of our technology options for sales performance management and data analysis, and felt that Salient would be our best long-term strategic partner,? added Sean Grim, director of strategic projects at Snyder?s Lance.
The merger, first announced in July 2010 and consummated in December 2010, brought together Snyder?s, a manufacturer of pretzels and leader in specialty snacks since 1909, with Lance, a manufacturer of sandwich crackers, potato chips, and cookies founded in 1913.