LONDON ? Dunkin? Donuts is hoping the time is right for a British invasion. The doughnut and coffee chain is banking that U.K. residents will embrace its breakfast sandwiches and coffee, The Telegraph reports. Dunkin? Donuts left the British Isles in the mid-1990s.
Nigel Travis, president of Dunkin? Brands, indicated recently that the company is going to open Dunkin? Donut and sister brand Baskin Robbins stores in Europe in the coming years. Currently, there are 356 Baskin Robbins and 91 Dunkin? Donut locations in Europe. Travis wants to increase those numbers by 300 to 400 stores within five years.
Travis, a Briton, thinks now is the right time for Dunkin? Donuts? return to British shores, saying he?s found ?enormous interest? in the brand. He will have steep competition from established Greggs, McDonald?s and Starbucks, which will open 300 new units in the United Kingdom. Krispy Kreme entered the United Kingdom in 2003, but is now closing 50 outlets.
Dunkin? also has its sights on Germany, and Travis sees ?terrific opportunities? for expansion into Spain as well. ?We think this is a great time so we can get in at a difficult time and build up. We actually think Europe is a terrific opportunity for us now,? he said.
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