NORWALK, Conn. ? ShopText Inc. and AOL Shortcuts announced a strategic partnership to create the first national mobile-to-loyalty card coupon network linking traditional media advertising and digital coupon distribution to benefit consumers, brands, retailers and agencies.
Shoppers simply ?clip? coupons from leading brands with a text message when they see a code in national television, print, on pack, online and mobile advertisements. Shortcuts enables secure digital coupons to be instantly loaded onto participating loyalty cards and redeemed when shoppers swipe their loyalty card at the�checkout. This new Mobile2Card couponing will be available at more than 4,000 of Shortcuts? partner stores.
?We are excited to partner with Shortcuts. Our combined national mobile couponing solution is simple, secure and truly digital. Brands and retailers will now be able to measure traditional, social, online and mobile media response, coupon loads and redemption in real-time from one reporting dashboard,? said Steve Roberts, ShopText CEO, in a press release. ?With double opt-in, brands and retailers can create a new direct-to-consumer mobile channel to drive commerce and loyalty.?
Shortcuts provides a national direct-to-card retailer network, as well as the scaled reach of the AOL Network and strong existing partnerships with manufacturers and retailers. ShopText launched mobile couponing directly to shopper cards in certain regions last year.
?Partnering with ShopText will allow us to offer consumers even more savings that are both simple and convenient,? said Tara Trocki, general manager of Shortcuts. ?We provide a true one-stop shop for manufacturers and retailers interested in enhancing the impact of traditional, online and mobile media campaigns with a proven driver of store traffic, direct-to?card coupons.?
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