BATAVIA, Ill. ?ALDI announced yesterday a new partnership with the U.S. Department of Agriculture to encourage healthy eating via the department?s revamped food pyramid, MyPlate.
?This initiative coincides with the ALDI mission to provide the highest quality products at the lowest possible prices to our customers,? said Chuck Youngstrom, co-president, ALDI. ?We want to play our part to help Americans fill half their plate with fruits and vegetables.?
The ALDI MyPlate campaign will reach more than 20 million customers each month by offering produce prices that are significantly lower than at traditional grocery retailers. In addition, each week, ALDI offers produce "Picks of the Week" that provide even greater savings on featured fruits and vegetables. This information will be promoted through weekly ALDI flyers and in store signage. The ALDI website will include recipes and nutrition tips created by a registered dietitian.
Recently, ALDI was recognized as the nation's low price grocery leader, according to a consumer survey conducted by Market Force Information Inc. When asked to rank the top 10 grocers offering low prices, consumers ranked ALDI number one, ahead of competitors such as Walmart, Costco, Kroger, Meijer and Safeway.
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