NEW YORK ? An increasing number of shoppers are using mobile as part of their in-store experience, EConsultancy reports.
A new EConsultancy survey reveals the number of U.K. consumers who made a retail store purchase with a mobile device roughly doubled since 2011, from 13% to 25% of consumers. In the U.S., the figured jumped from 12% to 28% in the same period.
Other mobile-related figures include:
- Nearly one-third (32%) of U.K. consumers and 41% of U.S. shoppers used a mobile device to locate a store or a store?s opening times,
- Forty-three percent of U.K. respondents and 50% of U.S. shoppers said they used their mobile device to compare prices and read product reviews while shopping, up from 19% (U.K.) and 20% (U.S.) in 2011.