събота, 6 октомври 2012 г.

ND1003122

Title: Kraft Foods Group Spin Off Complete
Description: Yesterday marked company's first day as an independently traded business.
Page Content:

NORTHFIELD, Ill. ? On Oct. 2, Tony Vernon, CEO of Kraft Foods Group, Inc., rang the Opening Bell of the NASDAQ Stock Market and kicked off the new food and beverage company?s first day of trading as an independent company.

?Today is the beginning of a great new company, a totally new Kraft, one with the spirit of a startup and the soul of a powerhouse,? said Vernon. ?We are proud of our rich history and deeply passionate about Kraft?s future. We see this as an opportunity to build something extraordinary, to create a renaissance in the North American food and beverage industry.?

Today?s Kraft is a $19 billion food & beverage company with a portfolio of beloved, iconic brands and an entrepreneurial spirit. Kraft?s success story has been an enduring one thanks to the entrepreneurs and innovators who have made the company what it is today. ?Our strength is in our people,? said Vernon. ?We are 25,000 strong and together we will make the new Kraft.?

Kraft has an array of brands that is unprecedented and its products occupy the shelves of virtually every refrigerator and pantry across this continent. The company continues to make innovation the key driver of customer and consumer delight. Ten of the company?s brands achieved sales of $500 million or more in 2011, while an additional 17 brands posted sales of $100 million or more last year. Approximately 80% of Kraft Foods Group?s revenue comes from categories in which the company holds the number-one or number-two market position.

Content Subject: Marketing/Merchandising
Formatted Article Date: October 3, 2012

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