OMAHA, NE ? Kum & Go announced earlier this week the launch of its ?Drink good. Do good.? campaign to help support Toys for Tots.
Now through December 7, Kum & Go will donate 5 cents for every hot beverage purchased at its stores, adding a $1 donation (up to $10,000) each time a customer ?checks in? to a Kum & Go store through foursquare. As part of the campaign, the convenience retailer has pledged a minimum contribution of $100,000 to the foundation that provides toys to underprivileged children during the holidays.
"Whether you need a large black coffee on your way to work or a Pumpkin Spice Cappuccino for an afternoon pick-me-up, every hot beverage purchase you make at Kum & Go this fall will help buy toys and books for underprivileged children during the holidays," said David Miller, Kum & Go senior vice president of marketing.
Last year, Kum & Go raised $164,000 for Toys for Tots. And for the past three years, it raised additional money to help the Marine Toys for Tots Foundation.
"Finding a present under the tree on Christmas morning is an experience every child deserves," said Bill Grein, vice president, marketing and development of the Marine Toys for Tots Foundation. "Kum & Go has done so much to help us bring that joy to children in need. With their pledge of at least $100,000 for our 2012 campaign, we will be able to fulfill the Christmas dreams of over 10,000 children."
Customers can make additional monetary donations to Toys for Tots at Kum & Go stores, which will also serve as toy collection sites during the holiday season.
Last year, Toys for Tots distributed 15.6 million toys, books and gifts to 7.2 million children.